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The Most Important Thing from the 2013 VMA's….was not Miley Cyrus

So, while the "twerk-gate" that followed the MTV VMA's seems to be making all of the national/internet news, I wanted to write down something that I thought was the biggest take away from the night: Justin Timberlake. Recently, I was doing a recording for a podcast on the Culture Conquistadors and we got to talking about how some artists are thought of as the "second coming" of another great artist and how sometimes the older artist's legacy ends up actually being carried on by someone else. Specifically, I was talking about how Usher (and artists like him) were being looked at as the next Michael Jackson. I had posited that Justin Timberlake seems to have actually taken up the mantle as this generation's "King of Pop". Appropriately, the next night Timberlake received the "Michael Jackson Video Vanguard" award on the MTV VMA's, he also delivered a 15+ minute performance of hits from his catalog. Now, I have to admit that Timberlake's music isn't always my cup of tea, especially when you include some of his boy band days. Because of that I don't think I was consciously aware of just how long he's been relevant in the pop music world. He's managed to make relevant music for over two decades which is no small feat and I can't think of another superstar during that time that's managed to stay at the forefront of the pop music scene like he has. While watching the MTV performance I started to really see some of his

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